Since ceasing the use of all PVC plastics in 2010, Stella McCartney has been working to find a comparable material with the same versatility and durability. PVC (polyvinyl chloride) is by far the most environmentally damaging and toxic of all plastics, with short-term exposure to vinyl chloride in the air resulting in dizziness, drowsiness, and headaches, and long-term exposure leading to much more serious complications. But thankfully, there is now a suitable alternative.
This season sees the introduction of clear pieces like monogram totes, sneakers, heels and shoes, all made from our innovative new non-PVC—boasting similar qualities, with much less negative impact on our planet. They are excited to have developed something with the same look and feel that is kinder to the environment.
Being at the forefront of innovation means Stella McCartney is constantly problem-solving. She will continue to experiment and develop new materials as they work toward a more sustainable future.