“For me, color is at the core.”
-Smith & Cult’s co-founder, Dineh Mohajer.
Inspired by diary entries of an imagined heroine, the brand’s glossy nail polishes range from vampy ‘Dirty Baby’ black to punk-tinged ‘Bridge & Tunnel’ gold – they’re the ultimate fix for beauty addicts.
Smith & Cult represents the duality we all inhabit and our individual expressions of beauty. The dualism reflects who we’ve been, who we are and who we aspire to become. Their entire line of nail lacquer, lip lacquer, blush-bronzer duettes, eye palettes, mascara, eye pens and shimmering highlighters is inspired by and representative of the experiences depicted in the diary entries of our beauty-addicted heroine who sees her world through a lens of color. We represent beauty that embraces imperfections and the pristine high end packaging married to our signature differentiating indentations represents just that.
Smith & Cult was created by beauty veteran Dineh Mohajer, the voice of their beauty junkie, who revolutionized the color cosmetics industry when she created the brand Hard Candy. Several years and the creative collaborations with beauty veteran Jeanne Chavez, Mohajer is bringing about the next evolution of beauty with Smith & Cult. Smith & Cult’s products are dedicated to bringing both unexampled and exclusive shades while custom tailored to provide high performance.
*PROFITS FROM ALL SALES ARE DONATED TO PETA