For their latest #StellaBy series, photographer Josephine Lochen introduced the new denim collection with a story about young love. Bold, organic, and alive with Stella spirit, their denim is no ordinary denim.

Starring couple Siri Edit Andersson and Julia Lind, the nostalgic series features iconic Stella denim pieces, which have been reimagined for the new season with updated details like Alter-Nappa patches and logo buttons. Embroidered ‘All is Love’ plackets are an unexpected, personal touch, as are new internal label designs. New silhouettes also join the collection, like modern flares, culottes and kick-hem styles.

Almost all of their denim collection is made from organic cotton, which uses 71% less water and 62% less energy than conventional cotton and is grown without harmful pesticides—all of which is better for our environment, farmers and their communities. Another way we are staying true to our sustainable ethos.


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